Since TikTok has been great for me, I was curious about the promote feature and if it was worth it. I did some digging about it and discovered some really cool things I wanted to share.
The promote feature on TikTok is only worth it if you earn more money than the cost!
Keep reading, and I’ll share exactly what the promote feature does, how to increase the chance it will be worth it for an online and offline business if it’s better than paid TikTok ads, and lastly, 3 free ways to promote your TikTok.
What is the Promote Feature on TikTok?
Promote is a paid feature on TikTok where your video will turn into an advertisement, and you pay money for it to be seen.
If you wanted to promote a video you created, you would first have to make a video. Then you would go to your profile and hit the 3 lines in the upper-right corner. Next, click on the creator tools button.
With creator tools, you can see the promote button, and you would hit that.
Then you would choose a video and decide what the goal would be, such as website visits, views, or followers. The ONLY thing that matters is website visits.
You might be wondering what the price is, and the cheapest I found was $5 a day. So if you spent $10, TikTok says that my video would get an extra 855 – 2,890 views. At most, I would get 289 views for $1.
How many people see the video depends on who TikTok decides to show the video to. Videos about topics that have lots of advertising would be more expensive than topics that nobody advertises.
You can either use cash to get the views, or TikTok has a special currency called coins, and a cheaper place to buy the coins would be HERE.
How to Make the Promote Feature Worth It?
The way to make the promote feature worth it is to spend the least amount of money and extract the MOST value from the ad.
Being frugal (a.k.a. cheap ass) is very “good” in business. If you are going to spend money on views, you just have to make sure your “call to action” sends someone to a website you own.
That website REALLY should be a landing page, where you collect an email address. Then you would use that email address to promote “multiple” offers to that 1 lead, years into the future.
In all honesty, it’s probably better just to invest more time creating free BETTER videos!
If you’re super lazy, you can actually create TikTok videos using other videos. This means you don’t have to show your face, and it’s crazy.
This guy HERE has a whole system, and it works. Even if you use it just a few times, I will probably be worth it.
Plus, just mixing it now and then, I’m sure, is going to be helpful. Heck, you could easily double your output of videos. 1 video a day you can make yourself, and 1 use the system.
If you “really” want to buy views, I would highly recommend looking at this system HERE. It uses AI to help SO SO much.
ALL the split testing even helps come up with the ads. Plus, you can test on all the platforms. Split testing is all about the geeky numbers to see what little tweak does better.
It’s a pain in the ass, and his system makes it MUCH easier.
Basically, it helps someone jump into paid ads as easily as possible. Just remember to start VERY small and test the waters. You want to make money from it, not spend more than you’re making. Don’t hurt yourself.
Getting traffic is ONLY half of the battle; you have to convert that traffic into cash.
I have a whole system to make “as much money as possible” from your traffic on day 1. Even better, you don’t need 1,000 followers on TikTok to get started (like the TikTok affiliate program).
There used to be this workaround, where you didn’t need 1,000 followers, but that loophole is closed, trust me, I tried it -it was a waste of my time.
OH, you can STEAL my entire system for FREE at this place HERE. It’s free, what do you have to lose, right?
Oh, and just building a list in ANY niche can be valuable because you can sell the list in the future if you want.
Lastly, if you’re a brick-and-mortar store, I would recommend using coupons to get people in your door, and I wrote a post about how to do it HERE.
Is There a Free Way to Promote Content?
There are a few “really” cool ideas on promoting stuff for free. This is what I “highly” recommend and currently do, at least until you’re earning money!
If you’re NOT earning money, I don’t recommend ANY paid ads, because you can really hurt yourself (I’ve been there). If you are going to play with paid ads, start VERY small.
Paid ads is like putting gasoline on a fire, if there is NO fire buying gasoline doesn’t help!
The first way to promote content for FREE is by leveraging the content you have already created.
What’s so cool about TikTok is that you can actually download the TikTok video and then upload it to TONS of places.
Yes, I created a whole system that shares how to do this, plus 50 tips on how to dominate with TikTok for free.
This system is REALLY cool.
Again, FREE, if I had to start over, I would start with this system, because you get the most bang for your time with short videos.
You can check this short video system out for FREE here.
There are many ways to leverage your work.
Leverage means to do MORE with less effort (I love this because I’m lazy and a cheap guy).
For example, another idea is to start with a blog post. Then take the same blog post and post it on other platforms such as LinkedIn Articles, Medium, and Quora.
Then use some of that blog post to create a YouTube video. The sound from the video can then be turned into a podcast and uploaded to various places.
You could even take ideas from your content to create short TikTok and Instagram videos.
If you really geek out, you could leverage your content more, such as answering similar topics in Quora or Forums, or creating an eBook from your articles, uploading your YouTube video to a LinkedIn post or Facebook post, but you get the idea.
You just want to use the work you “already” created MORE..
The third way is just making “better’ videos on TikTok. One idea that I just discovered that I “should do” is, whatever niche you’re in, sign up for Google Alerts. Then, when a story is trending, create content around that topic.
Do you see how you’re riding the wave of energy that is already there? Another idea is to include the green screen and have the image that is trending in the background.
To access the green screen, you first hit the BIG plus button at the bottom. Then you would hit the trending button, and then hit the green screen button in the list. Then you would simply upload a picture of whatever it is you’re talking about that is trending.
Another idea, is to find videos in your niche that are doing very well. Then what you want to do is use similar hashtags and length in your video. Basically, learn from videos in your niche that are doing WELL because they are the ultimate teacher.
All TikTok cares about is keeping people on the platform, so it pushes videos to other people in the niche that it thinks are similar.
The last ideas include having a hook (reason for someone to watch your video) in the beginning, a story, and a call to action at the end. Shorter videos are also going to be better.
In the end, doing something is better than “nothing,” so don’t feel everything has to be perfect; quantity has a certain type of quality to it.
Also, there is a point when too much quality is attached to someone’s ego. I think ALL creators know what I’m talking about when you overthink everything, and nothing gets done.
Closing
The promote feature is designed to make TikTok money so just be VERY careful if you decide to use it. If you’re not seeing positive results, make sure to stop running the advertisement ASAP.
As I’m writing this post, TikTok’s CEO is answering questions from Congress, and there are concerns about the future of the app.
I also heard a sad story about a kid who built his entire business on TikTok and if the app gets banned there, his business goes.
It’s not healthy to fully depend on any 1 platform.
I use and recommend “as many” platforms as you can, that way you’re NOT as needy and dependent on 1.
It’s another reason I like a blog because I OWN the blog. It’s also good to build an email list because you OWN the list.
If TikTok does go away, it doesn’t mean anything because the viewers will just go somewhere else, such as YouTube Shorts or Instagram.
The important thing (I can’t stress this enough) is FIRST creating a landing page and building an email list.
15 years ago, I got started in affiliate marketing, and it was “all about the money is in the list.” It’s still about the money is in the list.
It’s the single BEST thing you can do. I have a whole system you can check out for FREE on how to do this, and you can view it HERE.
I hope this post on TikTok might have been helpful. Bye for now.