How to sell more lifestyle photos on Shutterstock (10 tips)

Want to turn your travel memories into cash? With the right strategy, your lifestyle photos can sell on Shutterstock while you’re still on the road.

Write descriptive titles
Using tags
A variety of photos and videos
Real and authentic
Get Lost
Aim for OK Quality
Publish more
Random stuff
Publish to more platforms
Have fun
Keep learning and adapting

Keep reading, and I’ll go over these strategies in more detail. Plus 1 trick to make the competition irrelevant!

Why sell lifestyle photos on Shutterstock?

The main reason is that I’ve had an insane amount of fun doing this. Plus, I’ve actually made some money, so I’m sort of addicted.

There are other places to post photos and short videos for money, but Shutterstock is SO user-friendly and SO chill.

If you accidentally post a photo that should be editorial to commercial, they will just remind you to change it.

Nearly all of the photos and videos I’ve submitted were taken. Even mistakes, I’ve accidentally posted a photo of the ground, and they still took it.

Plus, Shutterstock is a VERY big player, so it’s the first place I go to.

Write detailed titles and descriptions

Shutterstock is a search engine (A keyword machine), so the keywords are half of the battle.

If you submit the perfect photo, but nobody can find it, then nobody will buy it.
If you submit an OK photo, but “everyone” can find it, then some people may buy it.

The title should be as specific to the image as possible.

Also include any unique information that sets your image apart from everyone else’s.

Title: Adult sheep covered in a blue shirt looking at me in a barn full of Wood shavings and sawdust.

You want the title to be as descriptive as possible. This helps people find it.

Think of your descriptions as news headlines: try to answer the main questions of Who, What, When, Where, and Why, but also capture the mood and emotion behind your content.

A variety of photos and videos

When it comes to exactly what you take a photo and video of, I honestly don’t think anyone truly knows. This is why it’s a good idea to take a variety of different shots.

If you are running into (photo – block), get it?

Like writer’s block, but with photography!

I created a post that gives an insane amount of ideas on different content to post that you can view HERE.

What you don’t want is to publish a ton of the same type of content. Such as 1,000 photos of different parts and angles of a leaf.

Unless you are on some really good drugs! I’m kidding about the drugs part.

via GIPHY

The more variety of different content you post, the more likely you are to make a sale. Also, not just a variety of locations, items, but think up close and far away.

Real and Authentic is better

One thing many of the experts can agree on is that real and authentic do better than staged and fake.

This is why I usually will shoot through my day and travels and recommend you do the same.

Worst case, the photo or video doesn’t sell, it wasn’t too much trouble.

Also, why UGC (User-generated content) content does better for ad content, and companies pay top money to get them. It just does better.

Another tip to make your photos or videos feel more real and authentic is to use natural lighting. Oh, I don’t even edit my photos or videos. Not only does it take too much time, but again, people want natural.

They can do editing if they want.

Get Lost

One of the best things about microstock is that you can earn money while getting lost. Yes, sit on a park bench for a while, stroll down streets that are off the beaten path.

Be on the lookout for hidden gems.

You know, a traditional mom and pop store, street graffiti, and stuff normal people don’t take photos or videos of.

Don’t be normal.

In fact, I was born on April Fool’s Day, and I’m proud of that. Having said that, please use your common sense, and think about your personal safety.

If your gut instinct tells you not to go down a dark alley at midnight alone, then maybe listen to it. As I’m writing this, I’ve paused a story about a photographer who got too close to wildlife.

Yeah, he was trying to get the perfect shot of a bear, and yes, he got killed for it.

Your safety is the #1 priority! Always be aware of your surroundings and leave a situation if you feel unsafe.

It’s also a good idea to tell someone of your plans if you’re planning remote shots and when you are expected to return.

Aim for Ok Quality

When it comes to the quality of the photo or video, I am for OK. The reason is that if you aim for perfection, nothing will get published.

Plus, you really don’t know.

A while ago, I published a TikTok video that was horrible. I forgot to clean my phone lens, I cut off a few words with editing. I still published it, and it was my best performer.

The websites will reject your photo or video if it’s not of good quality.

When it doubt post it!

Also, people prefer real and authentic, and sometimes those are NOT perfect. So they are the judge, NOT you. Let the market decide.

I will say, if I have a hard time looking at an image or video due to blurryness, I will not submit it. I don’t want to make a person suffer from consuming it.

Sometimes I think that quality is attached to someone’s ego. What do you thinks, is that true?

Publish more

Yep, when it doubt, publish more photos, more videos. The more content you have published, the more chance of something selling.

This is a numbers game!

Random Stuff

I love taking photos of flowers, sunsets, and landscapes. The reality is that many people also like taking photos and videos of that.

This means there is a lot of competition. You want a blue ocean strategy (based on a book you can check out HERE) where there isn’t a lot of competition.

The book is based on finding ways to go into areas where there isn’t a lot of competition. Great stuff, I try to use it for everything, even blogging.

How about a fortune cookie message or a refrigerator magnet with a positive message? Stuff other people don’t take photos or videos of.

Maybe a random sign that is different.

Sometimes, things that are not touristy or visually appealing sell more.

Other platforms

Shutterstock is a great platform, but not the only one. Try to post the same photo or video to multiple websites, because it increases your chance of a sale.

I have a big list of the most popular places to publish at the post HERE.

Have Fun

I recommend having as much fun as possible.

Go through your day, and if you see something cool/unique, take a photo and a short video of it.

Think of it like a scavenger hunt, like when you were 12 years old. Then, when you upload it, try to have fun too. Listen to a scary story, good music, or anything you enjoy.

This way, “worst case” nothing sells, you still win.

Plus, if you’re having fun, the chances of you sticking with it increase “a lot.”

Keep leaning and adapting

The longer you do something most likely the better you will do at it!

If some of your photos get rejected, don’t get discouraged, but learn. Keep shooting, keep trying to get better.

Read blogs, follow other content creators, apply to more websites, and keep uploading. With time and experience, you can only improve.

Microstock is a long-term investment. They can continue to earn your money well into the future.

Conclusion

Microstock has been something I’ve had a lot of fun with. There are many other ways to make passive income. Here are just a few examples….

You can create illustrations
AI art
creating beats and selling them
writing ebooks
blogging
creating videos
dropshipping
building an online store

Nearly all the ways I just mentioned can be improved upon by building a list.

Building a list is one of the (if not the #1) most productive things you can do PERIOD. I learned this 15 years ago when I was trying to make money online.

It’s still the case today and probably will be the case 15 years into the future.

Even better, many of the tools are now free or almost free.

I have a free guide to building a list and how to earn the MOST money from it by clicking on this link HERE.

Bye for now.