Being someone who has traveled all over northern India and has been doing email marketing for over 10 years, I know email marketing can work if you know what you’re doing.
Email Marketing works in India and anywhere worldwide if you know what you’re doing.
Keep reading, and I’ll share why using email marketing is a good idea, an easy way to get people on a list, how to start email marketing for free, and how to craft emails so they get read.
Why Use Email Marketing in India?
Email marketing is a great idea because you are diversifying your marketing and you own the list.
Some people build blogs or YouTube channels and can sell them for a profit, but adding an email list can increase the price of the Blog or YouTube channel you’re selling.
You’re giving your buyer leads, people who are interested in a topic. Even if you don’t market to the list, you can still sell the email list, and there is value in it.
If nothing else build an email list (do nothing with it) and you can sell the list!
Another big reason to build an email list is to increase your income. If someone comes to your blog or YouTube channel and doesn’t purchase anything, but joins your email list, maybe they opened an email a week later and purchased.
If you didn’t build an email list, you “may” have lost that person forever. The things you can sell would be…
- Physical items
- Your time (like consulting)
- Affiliate offers (easiest)
- Affiliate offers franchises (where you get more of the cut)
- Lead Generation (where you sell the lead of someone who is interested)
- Your own products (best, because you keep 100% of the money)
A third reason to grow an email list is to diversify. If you ONLY build a blog or YouTube channel, then you are dependent on SEO or YouTube.
If Google comes out with an update or YouTube changes its algorithm, it could really hurt your income. If you have an email list, you can still earn money with the list even if you are kicked off YouTube for some reason.
It’s also just a good idea NOT to put all your eggs in 1 basket because it’s risky. Plus, getting traffic from multiple places is good because you’re not as fragile and dependent.
I’m a BIG fan of the “all the above” approach – attack on land, air, and sea!
A fourth reason to grow an email list is to get people back to your blog or YouTube channel. This is extra traffic that you may not have gotten and can help with ad revenue, affiliate income, the YouTube algorithm, or more.
Oh, and the fifth reason is for launches or to market new products. If you’re in a niche, new products come out ALL the time. You could mention this NEW product to your list (if it’s good), and usually, there is scarcity already built into the launches.
A sixth reason is that you can market to someone “years” into the future. One last reason, because I’m an “old school” internet marketer, is the saying….
The money is in the list!
How to Get People on Your Email List in India?
There are two ways to get someone on your list, and those would be just asking and the second way offering a free gift if someone joins your list.
I “highly” recommend offering someone a free gift if they join your list because you will get more signups. Still, just asking for someone to join your list is better than nothing, right?
You can also create a landing page for FREE, so you don’t even need a website. Heck, you could do email marketing even without a blog or YouTube channel and just use YouTube Shorts, Instagram, or another social media platform if you want.
You might be wondering how to create a free gift. One idea is a resource page where you link to many sources that can be helpful in a certain niche.
Maybe your niche is gardening, and you can link to everything that can help a new gardener out in the beginning. Write it down in a Word document, print it as a PDF, and you have your gift.
You might want some type of image to make that gift come to life, but something is better than nothing, right?
The second option is to create an eBook. The advantage of an eBook is that you can do “a lot” with them.
- You can give them to someone who joins your list.
- You can put affiliate offers in the eBook.
- You can sell the eBook
- Give them to Facebook, LinkedIn, and Reddit groups.
- Give them to torrent sites.
- Oh, you can collect email addresses with your ebook.
- Can give them out if someone purchases an affiliate offer.
- Use them for upsells.
- Repurpose blog posts into eBooks.
Plus, there is just perceived value in an eBook because it takes work!
There is software that allows you to create eBooks VERY easily and fast, and I recommend and use this software HERE. Plus, it’s the cheapest software that I’ve found, and easy to use.
I get it you’re lazy and don’t want to write an eBook. Another amazing idea is PLR (Private Label Rights). This is where you own a product, but don’t have to create it.
- You can use this PLR product to grow an email list.
- You can go on this platform HERE and sell it anywhere (only pay a small fee if it sells).
- You can use the PLR as a bonus to convert an affiliate offer.
- Change the PLR and put affiliate offers inside.
- Lock up the PLR and earn money with CPA marketing
- Give it away to a group such as Facebook and grow a list or earn money with Affiliate offers.
As you can see you can do a lot. Plus, I’m sure a lot more if you brainstorm using AI.
A wonderful PLR product I LOVE is this one HERE. It gives you over 200 video courses, and video courses have lots of perceived value.
Usually, you can sell video courses for more than an eBook!
Another one I LOVE is this one HERE. This includes over 40,000 AI prompts you can use. AI only works if you ask it the right questions.
These are called prompts!
Since AI can provide lots of value, “Prompts” have lots of value. Plus, they are in every niche you could think of.
You might be wondering what a good signup rate is. A normal good signup rate is around 1-2%. 3-5% is good, and someone has even had a 9.3% signup rate. Of course, it depends on the niche, traffic, and more.
How to Craft Messages?
The hardest part of email marketing is getting your emails opened and read.
When it comes to email marketing, the most important thing is not to sound “boring.” If you are going to send a marketing email, it should NOT sound like a marketing email.
People LOVE to buy they HATE being sold to
Boring, corporate talk gets deleted quickly, and you would delete the same stuff right?
The key to email marketing is to be “entertaining.” Another secret is your email doesn’t have to be anything about what you’re marketing.
You could create an email about a scene from the movie Ghostbusters include a story, then tie it into your product, and there is a way to do this.
Do you see how this is WAY more entertaining than saying “here is the product, it does this, click here for a discount?”
I’ve just scratched the surface on what’s possible with email marketing, and if you want to learn more, I created a whole FREE guide and FREE system.
It talks about how to get emails opened, how to get clicks, how often to send emails, when to promote, and much more.
I even talk about landing pages and some nifty tips and tricks, and you can view this FREE guide on how to earn the MOST money using email HERE.
One of my favorite marketers in the U.S. is Gary Vee, who wrote a great book called Jab, Jab, Jab Right Hook you can view HERE.
Basically, it’s give, give, give, then ask. The premise of the book is that if you ask too much, people start ducking because you’re trying to knock their heads off (sell your product to them).
By jabbing (giving) they let their guard down, so it’s easy to knock them out with a right hook and make the sale.
What he doesn’t tell you in the book is that if you make your right hooks, entertaining you don’t need to jab. You can combine your jabs with your right hooks; people will LOVE you even if they don’t buy.
Most importantly, you will earn MORE money because you are putting the numbers in your favor.
This is a VERY advanced strategy and the best email marketers use it. If you want to learn more, I’m giving away FREE guides to earning money with email HERE.
Closing
Email marketing really is a no-brainer, especially if you can get started for FREE because there is NO risk and just a reward.
It’s similar to going to a casino and being allowed to bet without spending money, and you still get the reward.
Plus, what’s great about being in India is you can live in a place that costs less money and market into a place (like the U.S.) where you can earn more money. You really can arbitrage the countries!
You might be wondering about traffic.
Traffic is FUN because there are so many tools, and you can actually be choosy.
What has worked VERY well for me and what I recommend is short videos. You know TikTok, Instagram, and YouTube shorts.
Of course, TikTok is banned in India.
You could do the same thing with Instagram. Make an Instagram video, then download it and re-upload it to ALL the platforms you can.
You can learn more with this post HERE.
Just substitute TikTok for Instagram. I hope this makes sense.
There is also blogging, which I still LOVE and do. You may think blogging is dead, but the magic of blogging is that you can repurpose it.
The same exact blog post can be posted to Medium, LinkedIn, Substack – heck, you can use it to make a YouTube video and more.
Plus, you OWN the blog.
I have a post HERE that shares 20 benefits of a blog and how to start one step by step.
Hopefully, this post was helpful to you. Bye for now.